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Increasing Market Share with The Best Customers
is the result of
Sweet Spot Marketingtm
and what we do
Selecting the Best Customer
the objective is to identify the product - customer combinations that produce the greatest contribution to the bottom line (not gross profit). that lets us create a profile of the "best customer" so we can target more like them.
Delivering a Powerful Message
value propositions, differentiation and corporate culture are factors in creating a message. marketing channels & budgets guide the delivery. but, the objective is always asking for the best customer, from the right entity, in a compelling way.
Adjusting the Marketing System
starting with strategy and adjusting as needed, we move forward to analytics and other considerations to ensure the client knows their team is doing the right things right.
3 Components of Sweet Spot Marketing
Sweet Spot Marketingtm is our proprietary system developed around 3 indispensable principals;
- all revenue & expense of a business is driven by the combinations of products it offers and the customers they are offered to
- get the best customer, not the next customer
- increasing market share is essential for a sound future
