Our Consulting is based on these principals:

  • All revenue and expense is driven by the product offered and the customer it is offered to.
  • Successful companies pursue the "Best Customer," not the "Next Customer."
  • Activity costs must be managed at least as aggressively as product acquisition costs.
  • The vision and values of owners must not be violated.
To learn more about our consulting, click here and we will be happy to discuss your questions.

faster sales growth

  greater productivity

     higher net profit


Homecare profitability has been assaulted like never before. Revolutionary ideas that boost profits quickly are required before all opportunity is lost.

Sweet Spot Management transforms the profit machine for Homecare companies.  It pinpoints what really drives profit and revenue growth, and then directs the sales and marketing efforts to the high-yield targets.  No accounting or billing software can get close.

The links below explain why our clients who have adopted Sweet Spot Management have already booked tens of millions of dollars in additional profits.

What is sweet spot management?

Why does it work?

An Example

What does Weeks Group do?

What does it cost and how do I know if it is right for my company?

What is Sweet Spot Management?

The Sweet Spot is the 20% of product-payer combinations that drive 80% of the net profit of the company.  It is not gross profit analysis which will certainly result in wrong decisions for homecare companies.

Sweet Spot Management is about getting the most profitable results from each referral just as the sweet spot of a golf club, tennis racket or baseball bat is about getting the greatest speed and accuracy from each strike on the ball. 

Sweet Spot Management produces two results; (1) hitting the Sweet Spot more consistently or making the most profitable sales the highest volume sales, and (2) making the Sweet Spot larger which is increasing the net profit from additional products and payers.

Success is measured by Productivity Improvement and Revenue Growth. 

It is a consulting service of Weeks Group that has been developed over more than a decade of analyzing homecare companies and creating solutions that have added tens of millions of dollars in new profits to client companies. 

There are 5 parts of Sweet Spot Management:
1.Sweet Spot Analysis
2.Length of Service (LOS) Targeting
3.Business Process Reengineering (BPR)
4.Precise Target Marketing
5.Sweet Spot Dashboard

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Why does it work?

One rule is that two products producing equal gross profit margins do not produce equal net profit margins, and two different payers paying the same price for the same product do not provide equal net profits. The problem is that no traditional management information will reveal which combinations of products and payers are most profitable. But, when the manager can identify which product-payer combinations are really most profitable they can pursue the more profitable combinations.

By increasing the sales of the high-yield product-payer combinations in deference to the low-yield combinations both productivity and profitability increase.

The second rule is that Length of Service (the average amount of time that patients receive a service) is directly related to the net profit contribution of a product.  The reason is that certain activities associated with acquiring, setting up, and maintaining a customer incurs the same costs regardless of how many months the customer receives service.  So, a shorter LOS will be less profitable than a longer LOS.  The longer LOS will also accelerate revenue growth, because new patients are being added more quickly than existing patients are being discharged.

By increasing LOS a provider is generating more revenue and consuming fewer man-hours.  This results in an increase in productivity and profitability.

The third rule is that Business Process Reengineering eliminates some activities, reduces the time consumed by some activities, and reduces the number of times that some activities are performed.  Thus a provider can process more revenue with fewer man-hours or increase productivity.  Increasing productivity drives the cost of nearly all other non-labor costs down.

Fourth, management cannot occur without measurement, so software is provided to measure and trend the progress of all parts of Sweet Spot Management.  And, Weeks Group stays involved for one year to get the principals integrated into the management of the client.

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An Example

Remember that one measure of success is Productivity Improvement.  A company operating with sales and expense ratios that are common for DME providers will yield about a 7% net profit.  If the company uses Sweet Spot Management to improve productivity by 10% it will be able to grow sales without adding employees and overhead, so its net profit will grow to 11.7%.


















Most companies can improve productivity by more than 10% in just 12 months.

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What does Weeks Group Do?

Weeks Group works with every department of the client team over a twelve month term.  The first four months receive about 60% of the effort.  The work is divided into five areas:

  • Sweet Spot Analysis  - this is where we identify which product-payer combinations are making the largest contribution to       the bottom line (not gross profit).  It utilizes Activity Based Costing, LOS Analysis, and revenue analysis. 

  • Length of Service (LOS) Targeting – This is aimed at making revenue grow faster and improving productivity by increasing  LOS for selected products.  It also enlarges the Sweet Spot.   

  • Business Process Reengineering (BPR) – involves front line employees from every department.  Every process and activity is examined to either eliminate it, perform it fewer times or perform it in less time.

  • Precise Target Marketing – when the Sweet Spot has been identified and LOS Targets are set, we mine internal and external data to direct marketing efforts to the highest value targets.  The provider gets focused on asking for the kind of referral that will contribute the most to the bottom line.

  • Sweet Spot Dashboard – management of the above efforts are measured with the Dashboard.  It calculates and trends all of the pertinent metrics so managers can succeed with Sweet Spot Management.


At the end of the engagement the client has all of the software, initial data, and most of all, the training and experience to continue using Sweet Spot Management.  

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What does it cost and how do I know if it is right for my company?

Because, there is no blanket answer to who it is right for,  we can give you a tool (an Excel spreadsheet) that you can use with all of the privacy you want.  By entering a few numbers that are specific to your company, it will show the kind of reward you could expect.  Then you can make the determination.

It also shows the cost of our service.

To get the evaluation tool, click here and type "SSM" in the subject line.  We will send the tool to the email address the request comes from unless you request the use of a different address.

Thank you for reviewing Sweet Spot Management.

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Productivity
FTE (full-time equivalent employment)
Sales
COGS
Gross Profit
Salaries & Wages
Other G&A
Net Income
Starting
                140,000
                        20
             2,800,000
             1,148,000
             1,652,000
                756,000
                700,000
                196,000

10% Productivity Improvement
                   154,000
                           20
                3,080,000
                1,262,800
                1,817,200
                   756,000
                   700,000
                   361,200